Pharma: Rare Disease

Tripling Patient Engagement with VG Health

The Mission

Educate Rare Disease Patients 

A leading pharmaceutical brand set out to reach people affected by a rare, often underdiagnosed disease and guide them to educational resources most relevant to their situation.
ViralGains VG Health Rare Disease Campaign Strategy

The Solution

Match Resources and Messaging To The Patient Journey 

To better understand the audience, VG Health asked questions that led to helpful articles and qualified patients for more personalized messaging across digital channels.

  • People experiencing symptoms received educational content about the disease and encouragement to speak with a healthcare provider.
  • Patients exploring treatment options saw messaging that introduced therapies worth discussing with their care team.
  • Patients already in treatment received branded messaging focused on the therapy itself.
Bar graph showing how VG Health tripled engagement and doubled audience quality for a rare disease campaign

The Results

Better Patient Signals Tripled Engagement

By matching educational content and messaging to patients’ journey stages, the brand created a more relevant experience for each audience. Compared to other programmatic partners, ViralGains delivered:

  • 2.2× Higher Audience Quality (Crossix)
  • 3.2× Higher Engaged Site Reach

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