Power Your Marketing With

Zero Party Data

ViralGains empowers brands to better understand consumer sentiment with privacy-friendly zero party data - information a consumer voluntarily shares with a brand.

Make ads & content conversational

Every digital impression is a chance to understand how consumers feel about your brand. Transform existing ads into interactive Zero-Party Ads and ask consumers a question or two to gauge the impact of your campaigns on consumer sentiment. 

No more guesswork—simply ask consumers how they feel when they see your ads to make informed campaign optimizations based on timely zero-party data.

Personalize, without being creepy

72% of consumers expect companies to understand their needs*, but they don’t want brands secretly following them. Zero party data solves for this because it’s based on information consumers choose to share.

Gather insights straight from the source

Instead of assuming what people might be interested based on their web behavior, just ask in your ads or web content!

Common question topics include:

  • Brand Perception
  • Consumer Preferences
  • Consideration or Intent
  • Product Fit

Improve targeting with zero party audiences

Activate ViralGains’ Zero Party Audiences across your technology stack to improve relevance and performance by targeting people who answered your most important qualifying question. You also have the option to scale our zero party audiences with ViralGains’ VoiceAlike® Modeling.

These audiences drive more engagement and efficiency than other third and first party audiences for our customer’s.

Leverage our expertise

We’ve been helping brands with zero party data for over 10 years. Partner with one of our strategists to incorporate zero party data into your upcoming marketing efforts.

Learn more about zero party data.

  1. Read our FAQ Blog

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