A leading smart voice assistant brand sought to drive brand love through video ads among four different target audiences – retired singles, busy working parents, young millennials, and aspirational suburban families.
The Action Plan
The ViralGains Difference
Real-Time Consumer Insights
1/3 of the 58,000 people who responded to the in-ad survey felt that the brand made a difference in their lives and 80% of people with low brand affinity were hesitant to consider the product because they didn’t need one or had privacy concerns.
Built-In Brand Lift Measurement
ViralGains’ Brand Lift Study compared brand lift across creatives and audiences which helped them understand the impact their videos had on consumer sentiment.
Fast Optimizations with VoiceAlike®
ViralGains created VoiceAlike® Audiences based on people who responded positively to the in-video brand surveys and then sequentially messaged them which helped drive brand lift for the overall campaign.
Absolute Lift in Brand Perception
Interested in seeing how brand lift differed among the key target audiences?
Download the case study.
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