Technology Brand
Driving Brand Affinity Among Different Target Audiences
The Mission
A leading smart voice assistant brand sought to drive brand love through video ads among four different target audiences – retired singles, busy working parents, young millennials, and aspirational suburban families.
The Action Plan
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Drive brand affinity among target audiences with English and Spanish language video ads
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Gauge brand perception by seamlessly integrating ViralGains Surveys into the video ads
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Understand reasons why people are hesitant to try the product
The ViralGains Difference
Real-Time Consumer Insights
1/3 of the 58,000 people who responded to the in-ad survey felt that the brand made a difference in their lives and 80% of people with low brand affinity were hesitant to consider the product because they didn’t need one or had privacy concerns.
Built-In Brand Lift Measurement
ViralGains’ Brand Lift Study compared brand lift across creatives and audiences which helped them understand the impact their videos had on consumer sentiment.
Fast Optimizations with VoiceAlike®
ViralGains created VoiceAlike® Audiences based on people who responded positively to the in-video brand surveys and then sequentially messaged them which helped drive brand lift for the overall campaign.
Key Findings
80%
VCR
9%
Absolute Lift in Brand Perception
0.8%
Engagement Rate
