ViralGains
Audience Insights
Hear directly from the people you’re trying to reach
Ask short, optional questions within digital ads to uncover insights traditional targeting data can’t provide, from preferences and perceptions to needs, intent and readiness to act.
Uncover the context behind the answers
Dynamic survey experiences uncover the relationships between multiple question responses, helping marketers understand not just what people think, but the context behind their answers.
Measure how advertising impacts key brand metrics
Compare brand lift across creative, audiences and more. Our real-time dashboard enables you to confidently make optimizations quickly.
Popular metrics include:
- Brand or product familiarity
- Brand perception
- Brand value alignment
- Brand consideration
- Purchase intent
Insights You Can Put To Work
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Understand Your Audience
Uncover needs, preferences, motivations and intent.
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Inform Your Messaging
Use audience feedback to create more relevant experiences.
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Optimize Media Delivery
Apply insights to targeting, creative and placement optimization.
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Measure Brand Impact
Understand how advertising changes attitudes and intent.