Deep Dives into Big Results.
Read how these marketers set KPIs that are tied to specific business objectives, and optimized their campaigns to achieve tangible business results.
- Persuasive Ad JourneyA study on improving brand perception18%Brand Lift
- Educational Ad JourneyPharma Brand: a case study on driving awareness among potential customersPharma12XReduction In Cost/Qualified Visitor
- Shopping Ad JourneyEducation Brand: a case study on increasing enrollment2000%Lift in Qualified Visitor Rate
- Launch Ad JourneyAuto Brand: a case study on driving interest and action around a major eventAuto
- Brand Love Ad JourneyAuto Brand: a case study on building brand love and driving brand lift Auto12.4%Purchase Intent
- Conquest Ad JourneyCPG Brand: a case study on driving purchase intent among non-loyalistsCPG13%PURCHASE INTENT