B2B Software Brand
Finding and Influencing Prospective Software Customers
A data visualization software company sought to find and engage prospective users and decision makers through advertising. Given their advanced visualization features and easy-to-use interface, video was the ideal medium to convey the benefits of their software.
The Action Plan
The ViralGains Difference
Zero Party Data
ViralGains’ interactive video enabled the brand to:
- Gather real-time insights
- Measure brand lift
- Create Zero Party Audiences
ViralGains scaled Zero Party Audiences using two models:
- VoiceAlike® to nurture ad viewers with positive perception
- Lookalike to find new audiences with similar attributes to respondents with positive brand perception
The brand activated ViralGains audiences across DSPs and LinkedIn to improve click-through rates, engaged leads and cost per engaged leads.
higher VCR than their other partner – Google.
More efficient cost per engaged session
Absolute Lift in Brand Perception