Auto Brand
Driving Brand Love and Brand Lift with Interactive Video
The Mission
Brand Love to Brand Lift
A major auto brand wanted to drive awareness, favorability and consideration for their new line of minivans using online video ads.
The Solution
Picking Favorites
The brand used ViralGains’ Product Explorer Engagement Card to educate viewers and gauge interest upon video completion.
As viewers interacted with the ad, ViralGains used those signals to optimize distribution in order to drive unparalleled performance at scale.
The Results
Drive Unparalleled Brand Love at Scale
By optimizing the campaign based on voluntary signals from viewers, ViralGains significantly outperformed every single partner across all brand KPIs.
