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Digital marketing is finally evolving toward more privacy-friendly consumer experiences. Brands are beginning to build incremental relationships with new customers by asking questions and receiving voluntary answers via their websites and advertising. This data is know as zero party data – arguably the most valuable type of data – because it’s straight from the source. 

For over 10 years, ViralGains has been empowering brands to better understand consumer sentiment using zero party data – with the goal of delivering a more personalized marketing experience that drives better outcomes. 

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