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BlogLet the voice of the customer lead the wayFor almost as long as advertising has existed, advertisers have measured digital campaign success with legacy metrics—exposures and impressions served—while continually struggling to quantify advertising impact…Tod LoofbourrowContinue Reading
BlogDriving Brand Awareness and Consideration: An Assisted Living Industry Case StudyA national senior living community wanted to increase awareness and consideration among their two target audiences—potential residents and their influencers. Using ViralGains’ technology, they distributed three…Victoria Bishara de LeonContinue Reading
BlogDriving Qualified Small Business Prospects: A Financial Services Case StudyFinancial service brands are projected to spend over $15 billion on digital advertising this year, according to eMarketer. With so much money on the line, it’s…
BlogTwo-Way Conversations & the Voice of the ConsumerIf you’re buying media, you’re likely doing it in one of two ways: directly from publishers or programmatically. These methods, although long practiced, might not deliver…