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BlogHow CMOs Should Prepare for a Post-Cookie WorldCMOs are staring down a sea change in the advertising world. Even with Google’s prolonged reprieve on the end of third-party cookies, they face the challenge…Brook TerranContinue Reading
BlogViralGains’ Brand Lift StudyOptimize the Impact Video Ads Have on Consumer Sentiment in Real-Time Video is the most powerful medium in history because it impacts our emotions via sight,…Eva BarbierContinue Reading
BlogFinding Your Best Advertising Audience With Zero Party DataWe recently worked with a major software brand who sought to identify and reach a niche target audience with the end goal of driving highly engaged…Chloe ScopaContinue Reading
BlogViralGains Dynamic Interactions Feature Uses Zero Party DataDespite Google’s pushed timeline for eliminating cookies, marketers and advertisers need to be looking for innovative alternatives to reach their audience. With an extended deadline, they’re…
BlogZero Party Data: The True Voice of the ConsumerThe demise of third-party cookies is in full swing, forcing marketers to search for alternative solutions to capture audience data and deliver impressionable experiences that consumers…