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BlogAn Interview with ViralGains’ Resident Retail Expert: Adam BrockIt’s no secret that retailers are facing a number of challenges in the advertising landscape. Third-party cookies are being deprecated, consumers are increasingly concerned about data…
BlogZero-Party Data Takes Flight: How to Upgrade Your Travel Advertising to First ClassAs the travel industry continues to grow and evolve, brands must keep pace with the evolving landscape. In the past, advertisers have relied on various forms…
BlogDating and Advertising Have More in Common Than You Think!Let’s be real…it’s no secret that advertising has a relationship problem. Brands utilize their advertising efforts to seek out, and connect with potential customers with the…
BlogYour Digital Treasure Map to Debunking Zero-Party Data MisconceptionsIt’s no secret that zero-party data has become an “it-girl” in the world of digital marketing. You can even think of it as a secret treasure…
BlogWhy Negative Brand Perception Can Actually be a Good ThingYes, you read that headline right. You know what’s great about knowing people who dislike your brand? They can give you some really valuable feedback. Maybe…