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BlogAds.Txt: A Crucial Stepping Stone To Trust & Transparency In DigitalA little over a year ago P&G’s Chief Brand Officer Marc Pritchard took the stage at the IAB Annual Leadership Meeting and urged brands to demand…Glenn KiladisContinue Reading
EventsRecapping story.tech ChicagoThis past February, we held the final leg of our story.tech roadshow in the windy city of Chicago—and in spite of some treacherous winter weather, we…Victoria De LeonContinue Reading
Video Tips and Trends5 Strategies to Achieve Full-Funnel EngagementIt’s safe to say that today’s consumer prefers video. In fact, nearly 7 billion videos are watched on Facebook and YouTube each day, and 4 times…
Industry Insights5 Advertising Predictions For Super Bowl LIIAccording to Nielsen, 111.3 million people tuned in to the 2017 Super Bowl. The biggest television event of the year, millions also stream the game and…Janet AronicaContinue Reading