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BlogNew Study: Companies Focused on Customer Experience See More SuccessCompanies have been touting the importance of customer experience (CX) in achieving their goals and overall success for years. The rhetoric surrounding the role of CX…Kelsey FritzContinue Reading
BlogHow Video Storytelling will Drive Advertising in 2020As advertising and marketing continue to converge, we’ll see the transformation of all advertising channels in 2020. Throughout 2019, we saw the industry impacted by increased…
BlogTo TikTok or Not to TikTok, That Is the QuestionAs TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among…Cindy BrownContinue Reading
BlogLet the voice of the customer lead the wayFor almost as long as advertising has existed, advertisers have measured digital campaign success with legacy metrics—exposures and impressions served—while continually struggling to quantify advertising impact…Tod LoofbourrowContinue Reading