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EventsData and Consumer ConnectionsThe 21st century has given rise to the direct brand economy—where brands are able to connect with consumers on a 1:1 basis more efficiently than ever…Victoria De LeonContinue Reading
BlogDriving Conversions Through Consumer InsightsThe Conversion Phase is the final phase in the buyer journey. All marketing and optimization efforts during previous phases have hopefully helped you identify those audiences…
Video FeaturesDemo Duck & ViralGains: Video Marketing and Data StrategyThis post originally appeared on the Demo Duck blog. Visit Demo Duck to learn how you can solve business challenges through video. We recently sat…
Industry InsightsUncovering Purchasing PotentialUnderstanding the impact of your marketing efforts on consumer purchase intent is just as important as driving conversions. By engaging with your target audience and tapping…