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BlogTo TikTok or Not to TikTok, That Is the QuestionAs TikTok continues to grow with over 1 billion lifetime installs (of which half are monthly active users), a familiar worry is starting to brew among…Cindy BrownContinue Reading
BlogLet the voice of the customer lead the wayFor almost as long as advertising has existed, advertisers have measured digital campaign success with legacy metrics—exposures and impressions served—while continually struggling to quantify advertising impact…Tod LoofbourrowContinue Reading
BlogDriving Brand Awareness and Consideration: An Assisted Living Industry Case StudyA national senior living community wanted to increase awareness and consideration among their two target audiences—potential residents and their influencers. Using ViralGains’ technology, they distributed three…Victoria Bishara de LeonContinue Reading
BlogDriving Qualified Small Business Prospects: A Financial Services Case StudyFinancial service brands are projected to spend over $15 billion on digital advertising this year, according to eMarketer. With so much money on the line, it’s…