Retail Brand

Engaging new customers to shop in-store for the holidays.

The Mission

A national discount retailer wanted to engage new customers to shop in-store for the holidays. In order to attract new shoppers, they developed a series of interactive videos that featured holidays savings.

The Action Plan

  • Develop a series of engaging videos featuring the retailer's holiday savings & new products.

  • Utilize ViralGains' Multiple Choice Survey to gauge consumers likelihood to shop at the store & segment audiences into high and low consideration.

  • Message the “low consideration” shoppers on social media, and suppress "high/mid consideration" audiences from future ads.

The ViralGains Difference

ViralGains’ Creative Studio

The retailer utilized ViralGains’ creative studio to transform their video ads into an interactive experience that:

  • Drove viewers to shop their website through custom clickable hotspots & branded logos.

Multiple Choice Survey Suite

Incorporating ViralGains’ Multiple Choice Survey into the video creative enabled the brand to segment ad viewers into “high/mid consideration” and “low consideration” shoppers.

Audience Segmentation

To maximize campaign efficiency, ViralGains targeted “low consideration” shoppers on social media with product focused messaging to attract them to shop in store. “High/mid consideration” audiences were then suppressed from future ads, since they were already brand loyalists.

Key Findings

  • $8MM

    Increase in same-store sales

  • 56K

    Survey Submissions

  • 3K

    Clicks driving to site

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