Pharma Brand

Reaching Migraine Patients with Precision and Driving Real-World Health Outcomes

The Mission

Reach Chronic Migraine Patients

A leading pharmaceutical brand set out to reach chronic migraine patients, increase awareness of its treatment, and drive measurable outcomes such as doctor visits, prescriptions, and new patient starts.
ViralGains Pharma Case Study - Zero-Party Ads and VoiceAlike AI

The Solution

Precision Targeting at Scale

To reach and engage the highest-quality audience, ViralGains deployed dynamic Zero-Party Ad surveys that qualified patients for personalized messaging across CTV and online video campaigns.

  • Satisfied respondents were prompted to share which medication they used, providing the brand with competitive insights.
  • Neutral or Not Satisfied respondents were scaled with VoiceAlike® AI and sequentially messaged with CTV and online video ads.
  • Never Get Migraines respondents were suppressed to reduce waste.
ViralGains VG Health Pharma Case Study Results

The Results

Connecting with the Right Patients & Driving Real-World Outcomes

This approach enabled the brand to connect with the patients who needed it most, driving meaningful engagement and awareness. As a result, ViralGains achieved:

  • 43% Higher Audience Quality than Partner Average
  • 26% More Doctor Visits
  • 66% More Prescriptions
  • 34% More New Patient Starts

 

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