New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior
BOSTON, MA — August 5, 2019 — ViralGains, the leader in intelligent ad journey orchestration, today announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey operates seamlessly across video, connected TV (CTV) and display advertising.
A recent study from MAGNA and IPG Media tested traditional exposure-only ad journeys and found that over half of all digital impressions may be wasted on people who will never consider buying from the brand, while ViralGains’ ad journeys double brand trust and likelihood to take action, by capturing and responding to the voice of the customer.
“Marketers have always relied on legacy metrics, like impressions served, despite their continual struggle to quantify advertising impact on business outcomes,” said Tod Loofbourrow, CEO, ViralGains. “It’s time for a revolution. By capturing and measuring customer sentiment instead of focusing on impressions served, brands can gain a better understanding of individual’s interests, preferences and behaviors, and respond with the most relevant content, creating far more effective ad experiences.”
ViralGains Odyssey provides a holistic view of the customer at all stages of the funnel, and seamless integration with leading demand-side platforms (DSPs) gives brands access to nearly endless premium inventory. The platform enables brands and agencies to measure opinions, perceptions, and behaviors at scale within their advertisements, and utilize that data to trigger movement down the funnel toward purchase. ViralGains Odyssey powers sophisticated journey triggers, which move prospective customers onto the next leg of their advertising journey with a brand, while segmenting audiences based on their response to ads.
Marketers can quickly and easily create rich video and display experiences for every phase of the ad journey, encouraging ad interactivity that gives consumers a voice. With ViralGains’ video, connected TV and display ads, advertisers gain millions of opportunities to make meaningful connections with consumers on their favorite formats and devices. By unlocking the voice of the customer, advertisers can discover the ad journeys that drive the best business outcomes.
ViralGains is the leader in intelligent ad journey orchestration. Our proprietary software as a service platform, ViralGains Odyssey, enables marketers to create unique ad journeys on leading demand-side platforms that improve brand trust, drive customer action and reduce wasted ad spend by making ads relevant to real-time customer sentiment and behavior. ViralGains is headquartered in Boston, with offices in Chicago, Los Angeles, San Francisco, and New York. For more information, please contact us at www.viralgains.com.