Advertisers can now measure, understand, and improve the impact of digital video campaigns with Customer Sentiment measurement
BOSTON, Oct. 27, 2015 /PRNewswire/ — ViralGains, the leading video ad engagement platform, today announced the launch of its real-time sentiment analysis capabilities. ViralGains’ Customer Sentiment Analysis is built on top of an in-unit survey, which gathers rich feedback from a brand’s target audience during the viewing experience. Now, brands can measure real-time sentiment from hundreds of thousandsof engaged consumers during the campaign.
The new technology, uniquely designed to adjust distribution methodologies mid-campaign, represents an industry-first shift away from current inefficient industry practices of measuring sentiment after its advertising component. Creative, media, and insight are no longer separated across 3 different platforms when conducting a brand study; brand awareness can now be tied to specific moments within the video, representing a new era and capacity for best-in-class content insights during- and post- campaign.
By utilizing the largest aggregation of long-form video inventory, ViralGains’ product is able to provide the market with a capability currently unavailable within traditional 15- and 30-second pre-roll ad formats. In return, ViralGains seeks to save its customers millions of dollars’ worth of brand awareness, brand lift, and brand insight by virtue of running their video ads through its platform.
By leveraging online video advertising as a two-way medium throughout the customer journey, rather than a one-way broadcast medium, ViralGains clients are moving the needle in terms of how they execute against:
- Measuring brand awareness and brand lift in real-time
- Assessing immediate brand interest and purchase intent
- Evaluating viewers’ desire to convert or take next steps
- Creating audience segments based on engaged feedback for future campaigns and retargeting
“Online video drives emotional engagement with consumers like no medium in history. With ViralGains, marketers can now combine real-time analysis of both the engagement and the measured sentiment of their target audience with video campaign delivery and distribution,” said Tod Loofbourrow, CEO of ViralGains. “In the old world, companies measured brand lift, brand engagement, and purchase intent in slow, separate studies detached from their campaign activities. Now, with ViralGains’ Customer Sentiment Analysis product, advertisers can target, adapt, and engage in real-time, while also delivering audience insight, which previously required obscenely large and inefficiently allocated budgets towards marketing studies.”
With ViralGains, advertisers are achieving video engagement rates at 5-8x industry averages, and sentiment survey response rates at 10x industry averages. ViralGains posits that in order to get meaningful insights, thousands—not hundreds—of survey responses are required. Lastly, by capturing sentiment during and after a video, ViralGains ensures that viewers are not exposed to other advertising, which distracts from a brand’s message, subsequently reducing the “digital noise” often found in other methods of measuring brand engagement.
ViralGains drives engagement and emotional connection between consumers and advertisers through the power of online video. ViralGains enables video distribution at scale by helping advertisers deliver video to consumers who are most likely to socially engage with their brand across the most relevant channels. ViralGains’ video ad engagement platform provides consumers the choice to interact with video, and act on the content post-view for transformative results and engagement. ViralGains is headquartered in Boston, MA, with offices in New York, Chicago, and Los Angeles.