Why Negative Brand Perception Can Actually be a Good Thing

Yes, you read that headline right.

You know what’s great about knowing people who dislike your brand? They can give you some really valuable feedback. Maybe they tell you why they think your product stinks or what you’re doing wrong. It might not be pleasant to hear, but it’s better than being blissfully ignorant and continuing to make the same mistakes.

If you can address their concerns and turn them into satisfied customers, that’s a BIG win. And if you’re transparent and open with them, you might even build some trust and credibility. That’s always a good thing, right? If you said no, then I’m not sure how to help you.

But what will help you is what IPG Media Labs & MAGNA found when they showed corporate responsibility ads to people who originally reported low brand perception – Favorability increased 18%!

Oh, and let’s not forget about the competitive advantage. If you’re willing to listen to negative feedback and make changes, you’re already ahead of the game. You’ll be light years ahead of your competitors who are too stubborn to admit they have flaws.

Just look at this major voice assistant brand who used ViralGains to gauge brand perception during their holiday ad campaign. Many people who responded to a survey that was part of the ad reported low brand consideration and cited privacy as a major concern. Fast forward a couple of months, and the brand addressed privacy concerns with their product head on in a hilarious ad about a mind-reading voice assistant. By acknowledging the privacy elephant in the room in a humorous way, they were able to elicit some seriously positive emotions from consumers. 

And finally, turning someone who dislikes your brand into a loyal customer is the ultimate triumph. It’s like winning over your mother-in-law – it’s not easy, but when it happens, it’s amazing. And those loyal customers will stick with you through thick and thin, and maybe even recommend you to their friends.

So, there you have it. Knowing people with negative brand perception can be a good thing, believe it or not. And if you’re like most people, you’ll relish the opportunity to prove your haters wrong.

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