REPORT

The Sentiment Driven Consumer Journey

According to eMarketer, US digital video accounted for 25 percent of the country’s media spend in 2018 and is projected to reach a whopping $22.18 billion by 2021. But are marketers making the most of their digital investments or are they leaving money on the table?

The Sentiment Driven Journey—research conducted by IPG Media Lab, MAGNA Global, and ViralGans—indicates that marketers may be wasting more than half of their digital video impressions with standard video retargeting.

The good news is that optimizing video ad journeys based on consumer sentiment can drastically mitigate ad waste and generate brand impact.

In this report, you’ll learn:

  • Why consumers on a sentiment-driven journey are 2.7x more likely to take action
  • How sentiment-driven journeys can improve brand perception and brand favorability
  • How you can prevent wasting impressions on uninterested audiences
  • Why sentiment-driven journeys result in a better overall ad experience

Download the full report today to start driving impact and stop wasting video ad spend.

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