Unilever Foundry Selects ViralGains as a World Leading Marketing Technology Startup
BOSTON, June 9, 2016 /PRNewswire/ — ViralGains, the leader in consumer-centric video distribution, has been selected to be a part of Unilever’s Foundry 50, following a search for the world’s leading marketing technology innovators. ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.
“We are thrilled to be showcased in The Foundry 50,” said Dan Levin, Founder and COO of ViralGains. “In a world where everyone is bombarded with forced ads, we are committed to changing the industry by maximizing video engagement in non-interruptive, consumer-friendly environments. It’s an honor to be recognized for our innovative technology, which delivers video content to the right audiences.”
The Foundry 50 was chosen by a panel of experts, including lastminute.com co-founder Brent Hoberman, Rob Dembitz, head of Lions Innovation, Olivier Garel, head of Unilever Ventures and Aline Santos, Senior VP of Global Marketing Unilever.
ViralGains specializes in maximizing video engagement at scale.
Engaged consumers share branded video, answer questions about a brand, and take action. They build authentic emotional connections with a brand and are most likely to become customers and advocates. As millennials increasingly reject brands that serve irrelevant and interruptive ads, video distribution strategies that merely optimize for views and price fall flat. By optimizing for engagement rather than views, and by utilizing the power of consumer choice, ViralGains identifies a brand’s most passionate consumers, and encourages them to share, learn more and take action.
ViralGains’ solution will be available to demo at the Foundry 50 Innovation Hub at Lions Innovation on Tuesday, June 21 [st] and Wednesday, June 22 [nd] from 1:00pm to 4:30pm.
ViralGains is a software company that creates authentic connections between brands and consumers through the power of online video. ViralGains is the only platform that maximizes online video views, shares, and conversation in real time while measuring and optimizing viewer sentiment. ViralGains’ collaborative technology was designed to help marketers and agencies of all sizes engage viewers in relevant, choice-based digital environments making it the only truly consumer-centered video distribution platform. ViralGains was founded in 2012 and is headquartered in Boston’s beautiful Innovation District, with regional offices in New York, Chicago, Detroit and Los Angeles.