Tackling Brand Safety with Joshua Lowcock
On Thursday, October 11th, ViralGains hosted a 60-minute webinar that examined some of the most pressing issues our industry has had to face in recent years—brand safety and consumer trust.
Joined by UM Worldwide’s Brand Safety Officer, Joshua Lowcock, our CEO, Tod Loofbourrow revealed how advertisers are exposed to brand safety issues across platforms and devices, and what advertisers can do to safeguard their brands.
Tod also explored how the industry is collaborating to combat these obstacles, particularly the 4A’s newest initiative, the Advertiser’s Protection Bureau. Joshua gave the audience an inside scoop into the Bureau’s objectives and their recent work on the Brand Suitability Framework and Brand Safety Floor.
The webinar was full of lively discussion that addressed questions like, “Where does the burden of brand safety lie?” and “What types of factors should advertisers consider when creating brand safety parameters?”
However, all good things must come to an end, and our webinar concluded with practical strategies for protecting brand equity and integrity.
Want to learn more? Get access to the on-demand webinar, Navigating Brand Safety and Consumer Trust in an Untrusting World, here—it’s free!