Unlike traditional media, digital video allows marketers to reach the right audience, at the right time, in the right environment—ultimately increasing the chance that your message will be heard and noticed. Moreover, it has the power to drive engagement and influence behavior even at the awareness phase of the customer journey.
At ViralGains, we believe that every stage of the customer journey is an opportunity to engage the consumer, draw meaningful insights, and generate authentic connections. That’s why we encourage brands to tap into audience attitude and preference signals through two-way conversations that can help strengthen your relationships and move consumers down the path to purchase—even if they’re just hearing about you for the first time.
We created our Awareness Worksheet to help you:
- Optimize your audience targeting
- Mitigate ad waste
- Understand consumer attitudes and behaviors
- Leverage the most effective campaign messaging
…and much more.
Ready to start making the most out of your awareness-focused video ad campaigns? Download our Awareness Phase Worksheet today.