Home & Garden Industry Outlook 2015: Opportunities for Branded Video Content

No longer limited to the pages of magazines and brick-and-mortar shops, home and garden brands are quickly filling up the digital space with photos, videos, and other content designed to excite and inspire.

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The Key to Your Conversion (And Business) Success

Everything that you do on behalf of your business, whether it’s writing a blog post (like this one) or inputting data into an Excel file, isn’t really about you or your business—it’s always about the consumer.

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ViralGains Unveiled: The Ultimate Intern Experience [Video]

At ViralGains, our interns are a crucial part of the company culture and major contributors to our growing business. In this episode of ViralGains Unveiled, our killer interns give you a behind the scenes look at why our company atmosphere is like no other. From bagel Wednesdays to throwdown Fridays, they’ll highlight all the kookie antics going on at ViralGains.

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Top 25 Super Bowl Viral Videos of All Time #15

We’re well into football season and as our favorite teams celebrate wins and suffer through losses, it becomes more and more evident: love hurts. With 15 weeks left until Super Bowl Sunday, we bring you #15 on our list of the top 25 Super Bowl viral videos of all time.

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Home & Garden Brands Hit the Online Video Trifecta: Instagram, Vine & YouTube

In this day and age, creating branded online video content is a must. According to comScore, 196.5 million Americans watched online video in September 2014. Consumers are shifting their attention away from traditional media channels to online, and brands that fail to meet them there with entertaining content will miss out on valuable engagement.

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Feeling Inspired? These Brands Sure Are

Imitation is the best form of flattery, or so the saying goes. And quite recently, a group of brands have been in a flattering mood, at least when it comes to online video content. Taking inspiration from those that have gone before them, Verizon, Mattel and the Swedish Childhood Cancer Foundation have put their own twists on viral hits.

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Top 25 Super Bowl Viral Videos of All Time #16

We’re one week closer to Super Bowl Sunday and so, we bring you #16 on our list of the top 25 Super Bowl viral videos of all time.

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Inside the Industry: Interruptive vs. Incentivized Video Advertising [Video]

When it comes to online video advertising, brands and marketers are faced with a choice: opt-in or autoplay. Intrusive autoplay ads include those pre-rolls you have to sit through before your YouTube video and other interruptive formats. Opt-in ads are self-explanatory: you have to choose to watch the ad.

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Sports Apparel & Equipment Industry Outlook 2015: Opportunities for Branded Video Content

Two major categories dominate the sports apparel & equipment industry: brands and retailers. Though many standalone brands like Nike, adidas and Reebok have their own brick-and-mortar shops, retail stores like Dick’s Sporting Goods, Foot Locker, and Sports Authority truly bridge the gap between sports brands and consumers.

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3 Reasons Why Online Video Advertising Will Stand the Test of Time

Advertising truly is an ever-changing industry. From announcements to newspaper ads to banners to digital media, the way marketers reach consumers is constantly evolving. Today, brands and marketers are slowly shifting budgets to more immersive, engaging forms of advertising, and online video is paving the way.

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