Excellent Creative is Inherently Shareable

In the introductory blog post of the series, The 5 Foundations of Creative Excellence, we asked the 64 billion dollar question in advertising: Is there a repeatable formula for creative excellence? And if so, what is that formula rooted in?  In today’s post, we will discuss an ad that exemplifies our third framework of creative excellence: excellent creative is inherently shareable.

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Excellent Creative Evokes Strong Emotion

In the introductory blog post of the series, The 5 Foundations of Creative Excellence, we asked the 64 billion dollar question in advertising: Is there a repeatable formula for creative excellence? And if so, what is that formula rooted in?  Today, we will take a look at an example of an ad that embodies our second framework of creative excellence: excellent creative evokes strong emotion.

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Excellent Creative Demands People’s Attention

In the introductory blog post of the series, The 5 Foundations of Creative Excellence, we asked the 64 billion dollar question in advertising: Is there a repeatable formula for creative excellence? And if so, what is that formula rooted in?  Now, we will begin to answer to our own question by exploring the first framework of creative excellence: excellent creative demands people’s attention.

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The 5 Foundations of Creative Excellence

With the end of the holiday season and the beginning of a new year, we have all been flooded with “top 10″ lists and “the best of the best in 2015″ recaps. And while this provides a phenomenal opportunity to reflect on the advertising campaigns that stood out creatively, for many it creates a burning question: what are the foundations of excellent creative, and can successes be systematically replicated?

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ViralGains Captures “In Moment” Consumer Sentiment within Video Distribution

Advertisers can now measure, understand, and improve the impact of digital video campaigns with Customer Sentiment measurement

BOSTON, MA, October 27, 2015 — ViralGains, the leading video ad engagement platform, today announced the launch of its real-time sentiment analysis capabilities. ViralGains’ Customer Sentiment Analysis is built on top of an in-unit survey, which gathers rich feedback from a brand’s target audience during the viewing experience. Now, brands can measure real-time sentiment from hundreds of thousands of engaged consumers during the campaign.

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Behind the Curtain: Video Innovation

This post first appeared as the Ad Club’s “Behind the Curtain” column for Sept 2015 as part of their 2015 Media Innovation Conference.

Digital video is exploding in the media world right now. It is the single fastest growing advertising medium, with Business Intelligence projecting an annual growth rate of 22% through 2020. eMarketer reports that companies are spending $16B on online video advertising globally this year, with growth poised to reach $36B by 2018.  Couple that growth with the emerging battle between industry titans YouTube and Facebook, and you have a dynamic market ripe for innovation.

 

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5 Video Trends that Deserve Marketers’ Attention

The popularity and effectiveness of video continues to grow by leaps and bounds. Marketers cite video as a top investment priority for the next few years. As such, it’s important to start strategizing now and leverage those trends that best benefit your brand.

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ViralGains Releases Profiling Suite

Platform enhancements provide deep viewer insights across YouTube, Facebook, Instagram, and the Open Web

 

BOSTON, MA, September 16, 2015, — ViralGains, the leading video ad engagement platform, today announced the availability of its Profiling Suite. Designed to provide advertisers holistic tools to activate their most engaged video viewers, the Profiling Suite combines in-depth viewing and engagement data with YouTube, Facebook, and Instagram custom audiences.

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ViralGains and the AdTech Landscape

Last week, ViralGains had the honor of being featured in Boston’s first-ever LUMAscape. There are over 60 companies actively involved in defining and advancing the adtech ecosystem. ViralGains is honored to be the sole video distribution player named within the extensive video category.

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How to Create Video Content That Converts

Do you ever wonder why some videos go viral and others die on the vine? What if you spend significant time and resources creating a great concept, and even better content, and nothing happens? Understanding what makes a video convert is critical, and we have some pointers to share:

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