ViralGains Unveiled: A Company Culture You Can’t Give Up [Video]

July in Boston isn’t too different than July anywhere else—just throw in some extra humidity and heaps of rain. But the biggest attraction of this time of year is the fact that you’ve escaped the treacherous New England winter, for the time being.

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Breville Puts a Sweet Twist on a Classic Dish

One of the best ways to drive views and engagement with online video is to offer value to viewers. Oftentimes, brands simply repurpose television commercials and other overly promotional content to establish an online video presence. However, these videos tend to perform poorly in comparison to original content that entices viewers with a value exchange.

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What is a ViralGains Video View and Why is it so Valuable?

If you’re promoting your video content online, you should know exactly what you’re buying in terms of video views. We know that you want the most value out of each dollar you spend, which is why the ViralGains “video view” is tailored to drive the best return on your investment. How? All of the views you’ll receive from ViralGains are user-initiated, last at least 30 seconds and come from relevant, highly targeted audiences. Each of these elements plays a critical role in determining the kind of response and engagement your videos will elicit.

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Global Audiences Drive Unmatched Video Viewership for Worldwide Events

Now that the 2014 World Cup has been named “the single biggest branded video event of all time,” by Visible Measures, it’s time to take a look at that massive global audience of online video viewers. Google found that YouTube dominated during the World Cup in terms of viewership and engagement. In fact, people watched more than 1.2 billion minutes of World Cup ads on the site.

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5 Tactics Brands are Using to Drive Online Video Virality

According to Talent Partners, 30% of senior advertising executives predict that viral video will have the most commercial production growth in 2014. It makes sense when you consider that 44% of smartphone users, 43% of computer users and 37% of tablet users watch viral videos on these devices (Vubiquity). Last month alone, 186.9 million Americans watched online video content—that’s 58% of the country’s entire population.

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Friday Freebies: One Thing You Wouldn’t Expect to Stumble Upon in the City

As you walk through the city on your way to work Friday morning, you may pass a number of things that are “technincally” free: a piece of gum on the sidewalk, a cigarette butt or maybe even an abandoned newspaper. But what about a work of art? It’s not your typical city freebie; it’s much better.

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ViralGains Unveiled: First Glimpse Into the Publisher Portal [Video]

Want a peek behind the curtain of ViralGains tech? COO Dan Levin and CTO Doron Gan discuss the innovative features of our Publisher Portal in this episode of ViralGains Unveiled.

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Instagram Video Provides “Short, Yet Memorable Brand Interactions”

The age of multitasking has produced a new species of human beings that is multiplying exponentially: the modern Internet consumer. In a world where the next technological advancement is just around the corner, the equally tech-savvy consumer has created an interesting dilemma for brands: competing for the attention of an audience that is more reachable than ever.

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What Would You Do With the Most Upvoted Piece of Content on Reddit?

First off, if you haven’t seen the most upvoted, user-generated piece of content on Reddit, here it is:

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Audience Wars: TV and Online Advertisers Want Your Attention—And They’re Using Each Other to Get It

One of the most talked-about issues in the marketing space is advertiser budgets—and where they’re going. Online video? Traditional television? Most of the reports are all over the board. However, when it comes to promoting television shows or online programs, advertisers are actually fighting for one another’s audience.

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