This post first appeared as the Ad Club’s “Behind the Curtain” column for Sept 2015 as part of their 2015 Media Innovation Conference.
Digital video is exploding in the media world right now. It is the single fastest growing advertising medium, with Business Intelligence projecting an annual growth rate of 22% through 2020. eMarketer reports that companies are spending $16B on online video advertising globally this year, with growth poised to reach $36B by 2018. Couple that growth with the emerging battle between industry titans YouTube and Facebook, and you have a dynamic market ripe for innovation. Continue reading “Behind the Curtain: Video Innovation” »