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BlogWhat Should Healthcare Advertisers Ask Patients? It Depends on the Disease State.Healthcare advertisers have access to a wide range of targeting data, from demographics and online behavior to claims data. But these signals alone don’t reveal what…Eva BarbierContinue Reading
BlogCase Study: How VG Health Helped a Rare Disease Campaign Triple Patient EngagementSee how Zero-Party Ads and VoiceAlike® AI helped one pharma brand achieve 3.2x higher engaged site reach and 2.2x higher audience quality than other programmatic partners.…
BlogThe Project Mindset: Why Intentions Are the Most Valuable Signals in AdvertisingAt any given moment, most people are managing a list of future projects. Maybe it’s a family vacation that exists as a collection of bookmarked articles,…
BlogWhy Patient Trust in Healthcare Is Declining and What It Means for Healthcare MarketingPatients and caregivers have more access to health information than ever before. From AI tools and search engines to social media, news outlets, and advertising, healthcare…