5 Advertising Predictions for 2015 [Infographic]

It has been an “adapt or die” world since anyone can remember. And the world of advertising is no exception. In an industry that’s all about being seen and remembered in a digital environment with an increasing amount of noise, how do you avoid getting lost in the shuffle?

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3 Branded Content Campaigns That Broke the Mold in 2014

With 2015 quickly approaching, most people (and companies) will take time to reflect back on the past year. While 2014 has had its fair share of highs and lows, it has certainly been a year that’s worthy of celebration, especially for branded content.

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How Technology is Changing Media

BuzzFeed’s latest Insights Report has collected some compelling statistics about how we find, share, and consume content. With a focus on new trends in social, mobile, and video, the findings aim to inform and inspire  especially those with the power to influence the future of ad spending. 

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The 5 Best Christmas Ads (So Far)

Even though Christmas isn’t here yet, we can all start to get into the holiday spirit with the help of some festive advertising.

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How Can Advertisers Combat the “Ad Blocking Culture?” [Video]

If there’s such thing as an absolute truth in the advertising world, it’s this: ad blockers are the result of bad advertising. But with ad blocking software labeled “the Napster of the advertising industry,” its use is still a source of debate. Is ad blocking a great user experience improvement or a huge problem for premium content on the web?

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How Companies Use Real Employees in Video Campaigns

Video and TV marketing efforts have traditionally focused on narrative-driven, marketer-crafted, and heavily produced ads. Today, however, many companies are choosing instead to feature their own employees in videos.

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Heineken Crowned Cannes Creative Marketer of the Year

Heineken has received the most prestigious honor in the creativity world: being named the 2015 Creative Marketer of the Year by the Cannes Lions International Festival of Creativity.

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What Impacts Online Video Viewability? [Video]

“Viewability” is the hottest buzzword in advertising right now. As investments in digital advertising increase, so do viewability concerns. There’s one question on the mind of every marketer: are my ads actually seen by people?

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9 Thought-Provoking Charts Every Marketer Needs to See

Marketing is constantly evolving. New innovations in technologyon what seems like a daily basistransform the way we communicate, stay informed, and make buying decisions. In order to be effective in this volatile environment, marketers need to adapt alongside this changing landscape.

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The Story That Proves the Power of Emotional Branding

Remember those boring teachers that took the word “lecture” a little too seriously? Then I’m sure you also remember the revitalizing feeling of walking into the classroom of that one teacher that would tell stories about what you were learning. Whose name have you forgotten? Which lessons do you still remember today?

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