Why Keeping the “Human Element” at the Heart of Marketing is Essential

Last week, Samsung took on the ALS Ice Bucket Challenge. However, instead of the company’s CEO dumping water over his head and pledging to donate, the Samsung Galaxy S5 received the icy bath and then challenged the iPhone 5S, HTC’s One M8 and the Lumia 930.

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4 Simple Ways to Tie Video Marketing to ROI

2013 was a year that marketers want to forget.

One of the major findings identified by The Fournaise Marketing Group through its 2013 Global Marketing Effectiveness Program was that over 70% of marketers failed to deliver the real and P&L-quantifiable business results expected by management. Whether it was more sales, market share, sales-ready prospects or conversions—you name it—marketers came up short.

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Everyone Wants a Piece of Erik Weihenmayer’s Inspirational Story

First Intel, now Nature Valley has worked with Erik Weihenmayer, a blind outdoorsman with an inspirational journey that’s taken him to the top of all seven summits (the highest mountains of each of the seven continents).

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ViralGains Unveiled: With Praxis, You’ll Get More Than You Pay For [Video]

With most video marketing companies, if you pay for 100 views, you’ll get 100 views…and that’s it. If you use the ViralGains Praxis, however, we’ll deliver your video to the most socially active video viewers so you can earn additional views, shares and conversations all for free!

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The Ultimate Guide to the ViralGains Praxis

In case you haven’t noticed, we here at ViralGains have been throwing around the word Praxis quite a bit these last few weeks. In this guide, we’ll take a look at the 5Ws and H of the ViralGains Praxis to give you a better understanding of how our platform can meet each and every one of your video marketing needs.

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What is Your Definition of Success?

Strayer University took to the streets with a question that doesn’t have a universal answer, “How do you define success?” People’s answers will tug at your heartstrings and maybe even inspire you to reevaluate your own definition of success. Check it out.

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ViralGains Unveiled: A “Little Weird” is Just Right [Video]

Nothing about office life here at ViralGains is “normal.” We’re all a little bit weird and it’s absolute heaven! In this episode of ViralGains Unveiled, AJ Jaggi explains why it’s so easy to fit in, even if you are a bit goofy!

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Ad Execs Weigh In on the Importance of Media Choice vs. Creative Moxie

Since the beginning of human existence, there has been one quintessential question that has never ceased to be debated over: Which came first—the chicken or the egg?

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Soldiers Reunited With Furry Friends From Overseas

When overseas, serving in Afghanistan, many soldiers end up with new best friends: local stray dogs and cats. Nowzad Dogs, a group founded by Formal Royal Marine Sergeant Pen Farthing, works to rehabilitate these dogs and cats and reunite them with soldiers in their home country.

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Not on Vine? This New Feature is the Reason You Should Be

According to Mixpo, this year only 18% of U.S. agency executives plan to run a video ad campaign on Vine. Is all of that about to change? Yesterday, Vine announced that users can now upload videos to the platform. This means brands and advertisers can craft Vine videos outside of the mobile app to share with engaged consumers.

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