People love to share stories, news, and information with those around them. We all do it. We write reviews of our favorite restaurants, share videos with our friends on Facebook, and tweet about our historically awful commutes to work (we’re looking at you, MBTA).
People share more than 16,000 words per day and every hour there are more than 100 million conversations about brands. So we all do it…a lot. But why do we talk about and share certain things and not others?