When CMO Meets IPO
When Web video firm Brightcove was preparing to go public in 2012, former CMO Jeff Whatcott recalled springing for a new projector before a presentation at the underwriter’s office because the on-site model was underpowered.
Given that video is Brightcove’s reason for being, he saw it as a necessary, if expensive, step. “We brought it with us and blasted up this beautiful, super-bright, colorful video, because you only go public once,” said Whatcott, now CMO at Onshape, a maker of cloud-based 3D design software.
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