ViralGains launched a cookieless tool that creates dynamic interactions within advertisements.
The new tool is part of ViralGains’ Odyssey platform and allows advertisers to prompt ad viewers to share their preferences, sentiment, interests, and other actions within ads. The remainder of the interactions within the ads then adapt in real-time based on viewer feedback.
The tool allows marketers to do the following within a single advertisement:
- Better understand the preferences and intent of their brand loyalists;
- Segment out uninterested prospects;
- Shift messaging for uninterested viewers to convert them to new customers;
- Distinguish content that best resonates among audiences;
- Gather intel around why viewers might be using another brand; and
- Discern what viewers value most about a brand or product.
“The landscape of targeted advertising is rapidly changing. For too long the industry has overreached with consumers, and these changes are a direct result of a broken value exchange,” said Tod Loofbourrow, chairman and CEO of ViralGains.
“Today, there is an opportunity for brands to build a better relationship with their consumers by making advertising a real conversation where consumers voluntarily participate and get an improved customer experience. Brands that use this approach to advertising will achieve long-term success and will stand out as a truly customer-centric business.”
This article originally appeared on Martechvibe.