- Scale their audience retargeting to cover potentially millions of consumers
- Divide consumers who watch a video advertisement into three groups — high, medium and low brand intenders — each of which can be retargeted with different messages in real-time
- Spend their budget more wisely by suppressing low intent audiences from future campaigns or working to influence them with different creative content
“With ViralGains VoiceAlike™ technology, brands can… build inferred as well as declared audiences, segments and data from their two-way interactions with consumers,” said Tod Loofbourrow, Chairman and CEO of ViralGains. “This sophisticated use of artificial intelligence helps eliminate irrelevant ads that follow consumers around the internet and instead serves them with a more effective ad experience that is far more customer-centric for marketers.”
This article originally appeared on Cynopsis Media.