How to Create Authentic Connections With Consumers This Holiday Season

Julie Ginches, Chief Marketing Officer of ViralGains, provides insight on trends and strategies that marketers need to know to prepare for the upcoming holiday season.

The holidays are an important time for marketers to create authentic connections with consumers, and a strategic use of video will allow you to get the most out of your holiday advertising investment. But first, it’s important to understand the trends that will help put your strategy into place.

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