How the Sizmek-Rocket Fuel Deal May Change the Ad Tech Space
This week’s ad platform buyout news has industry insiders bringing up the consolidation debate yet again, while some also opine this is the beginning of the end for the Google-Facebook duopoly
Imagine you’re watching the Oscars every year, and when you come to the Best Picture Award, it ends up being the same film year after year. Well, that’s what has been happening in the ad tech space, with Google and Facebook being the ad marketer’s glory and nightmare all at the same time – a fishbone they could neither swallow nor spit out.
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