Does Swapping ‘Programmatic’ For ‘Automated’ Get To The Heart Of The Matter?

Last week the Interactive Advertising Bureau (IAB) advanced what it called an “evolving framework”  to clarify what is referred to as “programmatic” media. In doing so, the IAB wants to promote the idea that “programmatic” is really just “automated” media, and that “automated” is a more concrete way of defining what heretofore has been referred to as “programmatic.”

Click here to continue reading the full article.