What Cambridge Analytica did was wrong, but the firm’s behaviour wasn’t an abuse of Facebook’s platform. It was the logical result of a duopoly in digital advertising that has consistently failed to value people or their privacy. That’s a long-term problem for society. But, as Tod Loofbourrow (pictured below), CEO at ViralGains and Digital Fellow at MIT Sloan School, explains in this op-ed for ExchangeWire, as ad tech grapples with the fallout from the Cambridge Analytica scandal, there’s a more immediate opportunity for marketers to have a serious conversation with their customers about privacy.
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