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BlogCase Study: How VG Health Helped a Rare Disease Campaign Triple Patient EngagementSee how Zero-Party Ads and VoiceAlike® AI helped one pharma brand achieve 3.2x higher engaged site reach and 2.2x higher audience quality than other programmatic partners.…Eva BarbierContinue Reading
BlogThe Project Mindset: Why Intentions Are the Most Valuable Signals in AdvertisingAt any given moment, most people are managing a list of future projects. Maybe it’s a family vacation that exists as a collection of bookmarked articles,…
BlogWhy Patient Trust in Healthcare Is Declining and What It Means for Healthcare MarketingPatients and caregivers have more access to health information than ever before. From AI tools and search engines to social media, news outlets, and advertising, healthcare…
BlogHow a CPG Brand Achieved 14.2% Incremental Sales Lift with Zero-Party AdsSetting the Table for Smarter Advertising Whether it’s a birthday dinner, holiday gathering, or casual get-together, tableware plays a small but meaningful role in how people…