The Video Ad Journey: Best Practices for Driving Full-Funnel Results


Nothing beats the power of sight, sound, and motion when it comes to connecting with consumers. Once thought of as just an awareness tactic, marketers now use video to create ad journeys that engage consumers throughout the entire customer experience — from awareness to conversion.

In this ebook you’ll learn how to use video to create a video ad journey of your own. You will learn:

  • Why 4 times as many consumers would rather watch a video about a product than read about it
  • How to build a sequence of videos that guides users through the path to purchase
  • Tips on how to optimize advertising to business goals, not vanity metrics

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