Are you getting the most from your video advertising dollars?
Cisco estimates that by 2020, online video will make up more than 80 percent of all consumer internet traffic. This increase is expected to drive a projected $22.18 billion in US digital video advertising spend through 2021.* Yet in spite of this massive growth, most marketers are still struggling to understand if their digital video spend is truly driving high-impact business results.
Sound familiar? In this on-demand webinar, we share exclusive research—performed in partnership with the CMO Council—that dives deep into how marketing leaders from across verticals are leveraging video advertising today, where they’re struggling, and solutions for success.
Hear from ViralGains CEO, Tod Loofbourrow, and Director of Marketing, Jon Carlson, as they dive into survey findings. You’ll learn:
- Which metrics are currently being used to measure video success (and how they differ from the KPIs by which marketers themselves are judged)
- What marketers think of current industry viewability standards
- How recent scandals surrounding giants like Facebook and Google have impacted advertising investments
- Strategies for maximizing and driving real business outcomes at every stage of the consumer journey
…and much more.
Ready to dig into the numbers and start driving high-impact results through video? Watch the on-demand webinar today.
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