AI may be the industry’s hottest topic, but at ViralGains, we wanted to go beyond the headlines. Our ongoing LinkedIn series Voices of Innovation  spotlighted the people in our industry that are shaping the future of AI in marketing.

Each installment brings a fresh perspective from agency leaders, AI experts and creative visionaries on how AI is transforming creative work, consumer understanding, and the marketer’s role itself.  The goal: amplify the diverse voices leading this shift, spark dialogue in the industry, and open the door to more thoughtful, transparent AI adoption.

Highlights from the Series

Here’s a look at what our contributors have been sharing:

Scale the Marketer, Don’t Replace Them

• Heidi Bailey – SVP of Innovation, Omnicom DAS Group
  • Heidi Bailey believes “AI isn’t here to replace you. It’s here to help you scale yourself.” A longtime techno-optimist, she uses AI as a tutor, thinking partner, and daily teammate that helps you scale yourself and unlock possibilities limited only by imagination.

Build a Brain That Never Forgets

• Kristie Lee – Executive Media Director, Mischief
  • By turning years of notes and voice memos into a private “second-brain” chatbot, Kristie Lee can now surface insights instantly instead of searching hundreds of pages. She encourages marketers to start with this question: Could a simple model free my mind to think bigger?

Visualize a Feeling or Memory

• Nei Caetano da Silva – Art & Creative Director
  • Nei Caetano da Silva sees AI as a powerful addition to the artist’s toolbox – one that cuts out hours of image-hunting and gives him more time to focus on the concept itself. Generative AI now lets a single prompt “match a memory or feeling” in ways no stock image ever could.

Personalization That Finally Feels Personal

• Carrie Gill – Executive Director, Digital Media at Walz Tetrick
  • With over 15 years of experience, Carrie Gill believes AI is finally unlocking the true promise of personalization.  The result: more timely, scalable brand experiences that adapt to the preferences of ad viewers, helping brands rise above the competition in both consideration and conversion. 

Automate the Mundane. Elevate the Human.

• Anie Antonian – Senior Global Group Director of Business Leadership, Initiative
  • Anie Antonian uses AI to free her team from repetitive tasks so they can “think strategically, create boldly, and move quickly.”  She sees AI as a research accelerator that surfaces insights and recommends optimizations at scale, helping unlock human creativity faster.

• Jason Tsai – Head of AI Implementation, Pivotal
  • For Jason Tsai, the real power of AI lies in automating the mundane. As Pivotal’s Head of AI Implementation, he shows how freeing teams from repetitive tasks boosts both productivity and engagement, giving marketers more time for their most human work.

A huge thank you to our contributors for sharing their stories and insights. Want more real-world AI perspectives from marketing leaders? Follow ViralGains on LinkedIn.