VoiceAlike® Recognized for Transforming Predictive Ad Targeting
We’re honored that ViralGains has been recognized with the MarTech Breakthrough Award for Best Predictive Analytics Solution for VoiceAlike® AI. This recognition is a testament to the innovative ways our clients use VoiceAlike® to reach the right audiences, drive results, and build trust.
When zero-party data meets AI, the results can be game-changing.
Here’s why: VoiceAlike® takes optional, in-ad survey responses and builds campaign-specific models that predict how non-responders are likely to answer. This allows marketers to uncover and reach more high-intent audiences for current and future campaigns, while relying less on third-party data that is often rooted in guesswork based on observed behaviors.
The result? Up to 3x stronger audience quality, 2x website engagement, and more efficient media spend, all while keeping privacy front and center.
For example, a major travel advertiser used VoiceAlike® to focus their ad campaign on people likely to travel within the next two months.
They used Zero-Party Ads to gather anonymous feedback from consumers by embedding a short survey into their video ad:
After the Zero-Party Ads collected anonymized survey responses, VoiceAlike® built a campaign-specific model that predicted how non-responders were likely to answer.
This VoiceAlike® dashboard snapshot highlights predicted “Yes” and “Maybe” audiences and their performance compared to third-party standard benchmarks:
These VoiceAlike® audiences had a stronger video completion rate (VCR), click-through rate (CTR) and were far more likely to answer “Yes” to the survey compared to 3rd party audiences.
The final campaign result? ViralGains drove $8.2Million in flight and hotel revenue – a 60:1 ROI.
Smarter reach transforms campaigns from noise into impact, and that’s the promise VoiceAlike® aims to fulfill.
