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Blog3 Ways to Make Your Media Plan Smarter with Consumer FeedbackZero-party data – information consumers intentionally share with a brand – isn’t just about learning what people like or how they feel. When collected directly in…Eva BarbierContinue Reading
BlogVoiceAlike® Recognized for Transforming Predictive Ad TargetingWe’re honored that ViralGains has been recognized with the MarTech Breakthrough Award for Best Predictive Analytics Solution for VoiceAlike® AI. This recognition is a testament to…
Blog3 Ways to Win Holiday Shoppers with Zero-Party AdsConsumers are flooded with ads during the holidays. The most effective campaigns don’t just add to the noise. They ask questions, listen to feedback, and learn…
BlogHow a US Travel Bureau Drove $8.2 Million in Hotel & Flight Revenue with Zero-Party AdsSummer is in full swing and if you’re anything like the 74% of Americans planning to travel this season*, you’re probably looking forward to your next…