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BlogSee How You Stack Up: Competitive Insights from Zero-Party AdsWhen you run an ad campaign, you learn how many people saw the ads, finished your video, or whether they clicked to learn more. Helpful? Sure.…Eva BarbierContinue Reading
BlogSolving Pharma’s Audience Targeting Challenge with Zero-Party AdsWhy Finding the Right Patient is Harder Than Ever — and How to Fix It Pharma advertisers invest billions each year trying to reach qualified audiences—yet…
BlogThe Do’s and Don’ts of Using Zero-Party Data in AdvertisingConsumers today expect personalized experiences, but they also want control over their data. That’s where zero-party data comes in—information that customers willingly share, like their preferences,…
BlogYour Blueprint for Using Zero-Party Data in AdsConsumers want the best of both worlds: personalized, relevant brand experiences that also respect their privacy. For advertisers, finding the right balance between personalization and privacy…