ViralGains Expands VG Health: A Privacy-First Zero-Party Ad Solution for Healthcare Brands

BOSTON, MA — July 16, 2025 – ViralGains, a marketing platform that enables brands and agencies to discover, understand and nurture customers by leveraging the power of zero-party data in ads, today announced the expansion of VG Health, a specialized solution designed to help healthcare and pharmaceutical marketers reach and engage audiences with precision while honoring privacy at every stage of the patient journey.

In an industry facing heightened privacy regulations and the deprecation of traditional targeting methods, VG Health enables life sciences marketers to build direct relationships with consumers using zero-party data, which individuals willingly share in exchange for more relevant, respectful ad experiences. Through interactive, feedback-based ad journeys, VG Health empowers brands to understand people’s needs and preferences in real-time and deliver messages that drive action.

The expanded VG Health offering features a significantly enhanced VoiceAlike® model, now powered by 32 times more healthcare and pharmaceutical data points. This enriched dataset covers over 80% of disease states in the U.S., enabling more accurate and reliable audience predictions.

“Healthcare is one of the most regulated and personal industries. It demands a smarter, more effective approach to audience engagement,” said Tod Loofbourrow, CEO of ViralGains. “VG Health was designed to help healthcare and pharma marketers ask, listen, and respond directly within ads enabling them to enrich their data, understand their patients, and build trust in a compliant, future-ready way.”

Built for Healthcare’s Unique Challenges

VG Health is tailored to meet the specific demands of healthcare advertisers, who face strict compliance standards around HIPAA and data privacy. Unlike traditional digital advertising, which often relies on observed data or opaque third-party sources, VG Health’s approach is transparent and intentional. With VG Health, advertisers can:

• Ask ad viewers questions to collect zero-party data directly within digital ad units through engaging, interactive experiences
• Uncover audience intent – from treatment awareness to readiness to speak with a doctor
• Deliver personalized messaging based on each individual’s responses, all within the same ad experience
• Measure important outcomes such as prescription lift, audience quality, and on-site conversions.

All data collected is anonymous, meaning no personally identifiable information (PII) is gathered. This ensures compliance and builds trust with consumers.This data is 100% owned by the brand, giving marketers lasting insights that can power omnichannel campaigns, build patient segments, and accelerate patient acquisition.

Zero-Party Ads That Go Beyond Clicks

VG Health leverages ViralGains’ patented technology to turn passive impressions into active conversations. By embedding sentiment-driven surveys, value exchanges, and feedback loops into ad formats across display, online video, and CTV, the platform enables healthcare brands to go beyond vanity metrics and understand what truly matters to their audiences.

For instance, consider a consumer researching diabetes medications. Instead of being retargeted based on browsing behavior, VG Health enables a brand to ask the user directly about their current treatment challenges, comfort with injectables, or openness to new therapies, and then guides them through a personalized experience that builds confidence and drives action.

Proven Impact Across the Funnel

VG Health has delivered results for top healthcare brands across awareness, engagement, and conversion KPIs.

One campaign targeting people managing a chronic skin condition used VG Health’s zero-party ad formats to identify patients and caregivers open to new treatment options. The result:

• 31% improvement in audience quality
• 42% higher click-through rate to the brand’s website
• 30% greater cost efficiency

Across other campaigns, VG Health has driven:

• Up to 3x improvement in audience quality, verified by third-party partners like Crossix
• 30-40% increase in qualified traffic to brand websites
• 14-17% lift in brand metrics like unaided awareness, favorability, and message association

Built for the Future of Patient-Centric Marketing

As health consumers grow both more savvy and skeptical of how their data is used, VG Health offers a scalable, privacy-friendly alternative to traditional targeting methods. By meeting audiences with empathy and transparency, healthcare brands can build more trust and improve outcomes.

The evolution of VG Health comes as ViralGains continues to expand its footprint in the healthcare and life sciences sector, with growing demand from pharmaceutical companies, medical device manufacturers, hospital networks, and health insurance providers.

With privacy, personalization, and performance at its core, VG Health is helping healthcare marketers usher in a new era of respectful, data-driven patient engagement. To learn more about VG Health, visit viralgains.com/vghealth.