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BlogDon’t Fear the Feedback: What Candy Corn Can Teach Advertisers about Negative ReactionsEvery Halloween, the internet revives one of the most heated debates in snacking history: candy corn – the waxy tricolor treat people either love… or love…Eva BarbierContinue Reading
Blog3 Ways to Make Your Media Plan Smarter with Consumer FeedbackZero-party data – information consumers intentionally share with a brand – isn’t just about learning what people like or how they feel. When collected directly in…
BlogVoiceAlike® Recognized for Transforming Predictive Ad TargetingWe’re honored that ViralGains has been recognized with the MarTech Breakthrough Award for Best Predictive Analytics Solution for VoiceAlike® AI. This recognition is a testament to…
Blog3 Ways to Win Holiday Shoppers with Zero-Party AdsConsumers are flooded with ads during the holidays. The most effective campaigns don’t just add to the noise. They ask questions, listen to feedback, and learn…