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BlogZero-Party Ads: The Smart Sidekick to Your CTV StrategyIt’s upfront season, and the ad industry has been buzzing with star-studded events and sneak peeks at next season’s hottest content. But while the spotlight is…Eva BarbierContinue Reading
BlogSee How You Stack Up: Competitive Insights from Zero-Party AdsWhen you run an ad campaign, you learn how many people saw the ads, finished your video, or whether they clicked to learn more. Helpful? Sure.…
BlogSolving Pharma’s Audience Targeting Challenge with Zero-Party AdsWhy Finding the Right Patient is Harder Than Ever — and How to Fix It Pharma advertisers invest billions each year trying to reach qualified audiences—yet…
BlogThe Do’s and Don’ts of Using Zero-Party Data in AdvertisingConsumers today expect personalized experiences, but they also want control over their data. That’s where zero-party data comes in—information that customers willingly share, like their preferences,…