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BlogSolving Pharma’s Audience Targeting Challenge with Zero-Party AdsWhy Finding the Right Patient is Harder Than Ever — and How to Fix It Pharma advertisers invest billions each year trying to reach qualified audiences—yet…Eva BarbierContinue Reading
BlogThe Do’s and Don’ts of Using Zero-Party Data in AdvertisingConsumers today expect personalized experiences, but they also want control over their data. That’s where zero-party data comes in—information that customers willingly share, like their preferences,…
BlogYour Blueprint for Using Zero-Party Data in AdsConsumers want the best of both worlds: personalized, relevant brand experiences that also respect their privacy. For advertisers, finding the right balance between personalization and privacy…
BlogHow a Luxury Auto Brand Used Zero-Party Ads to Boost Favorability and ConsiderationReady to see how an auto brand used zero-party data from ads to drive results? In this case study, a major luxury car brand – let’s…