Our client used sports-themed creative to capture the attention of its target audience. ViralGains deployed the campaign across desktop and mobile sites, targeted to placements frequently visited by the target audience; News, Sports, Men’s Interest, and Lifestyle sites.
By using Placed, an offline attribution partner, the brand was able to compare the performance of various video advertising platforms to drive in-store visits and purchases.
With the ViralGains platform, the brand successfully converted viewers to store visitors, and at a 50% lower cost per visit than the benchmark goals. Placed reported that 38% of viewers converted to in-store visitors.
The attribution partner provided additional insight into the in-store purchasing behavior of the target market, which helped the client develop future campaign strategy.
Visited Store within 3 Days
Decrease in Cost Per Visit
View to Visit Conversion Rate