Sports & Gaming Brand: Retail Success Story

Driving In-Store Visits with Video

Campaign Overview

Our client used sports-themed creative to capture the attention of its target audience. ViralGains deployed the campaign across desktop and mobile sites, targeted to placements frequently visited by the target audience; News, Sports, Men’s Interest, and Lifestyle sites.

By using Placed, an offline attribution partner, the brand was able to compare the performance of various video advertising platforms to drive in-store visits and purchases.

Campaign Results

With the ViralGains platform, the brand successfully converted viewers to store visitors, and at a 50% lower cost per visit than the benchmark goals. Placed reported that 38% of viewers converted to in-store visitors.

The attribution partner provided additional insight into the in-store purchasing behavior of the target market, which helped the client develop future campaign strategy.

  • 17%

    Visited Store within 3 Days

  • 50%

    Decrease in Cost Per Visit

  • 38%

    View to Visit Conversion Rate