Educational Brand Journey
Drive interest and education among qualified audiences.
How It Works
Drive awareness and interest in your product or service among a qualified or niche audience.
Provide various methods of educating consumers on their terms.
Learn individual interests and retarget with with tailored messages that provide a specific benefit to the potential customer.
Challenge: A pharmaceutical company sought to drive awareness of their medication and educate new patients and caregivers on Type 2 Diabetes.
Solution: ViralGains distributed the customer’s informative video about Type 2 Diabetes in contextually relevant environments. By using a ViralGains Survey Engagement Experience, the brand identified potential new patients or caregivers based on targeted, consumer-declared feedback. The survey was also used to help ViralGains drive qualified site traffic and key actions on the website.
By optimizing to the “Yes” responders, month-over-month campaign performance improved by 15% and cost per qualified visitor decreased by 12x — driving major efficiencies for the brand. The brand was able to then further educate qualified patients and caregivers with new content about the ways their medication can help with diabetes.
Reduction in Cost Per Qualified Visitor
Qualified Click-Through Rate
Total Survey Responses
Use video in early phases to best connect with and communicate your brand promise to consumers.
Run a display survey to measure category interest or fit. Retarget high-interest respondents with a video ad.
Add a brand engagement experience to provide more information about the product or service assign landing pages that are relevant to each call-to-action to improve qualified leads and reduce bounce rates.
Retarget viewers that clicked on the engagement experience with display ads tailored to their interest.
Retarget viewers that completed your video with branded display and video ads for the same product that feature other attributes and unique value of that product.