Shopping Ad Journey
Acquire new customers and/or drive sales.
How It Works
Maximize the moment you truly connect with a potential customer & make it easy for them to shop your brand.
Separate Weed out any viewers that aren’t a good fit for your brand, product or service and focus on real prospects.
Segment Create audiences based on sentiment and retarget them with different ads that drive to shop.
Challenge: A leading education brand sought to drive qualified visitors to their website in an effort to increase enrollment.
Solution: The brand developed a compelling video to drive awareness of their programs and tested it with multiple video distribution partners. ViralGains A/B tested several engagement experiences to see which drove the lowest cost per quality visit.
Results: By optimizing to voluntary signals from viewers, ViralGains significantly outperformed every single partner across all brand KPIs.
Cost Per Quality Visit
Lift In Qualified Visitor Rate
Best Practices for Engaging Shoppers
Use video in early phases to best connect with and communicate your brand promise to consumers.
Run a display survey to measure brand/category interest. Retarget high interest respondents with video ads simultaneously.
Add a shopping engagement experience to your video to drive immediate action.
Gauge intent and retarget 2-4 star intenders with ads that entice trial or offers. Retarget high intenders with loyalty messages or incentives.
Retarget viewers that completed your video with another video ad that highlights a different brand value. Add a series of display ads with a strong call to action.
Drive viewers to the next phase of shopping whether it be online, in-store or sign-ups.