During the consideration phase, brands start to indicate an interest in your brand or product. But who within that audience is ready to move from consideration to conversion?
By engaging your audience through two-way conversations, you can invite consumers to declare their purchase intent. This type of audience intelligence is critical in helping brands move consumers down the path to purchase and in strategizing subsequent campaigns that can positively impact preference for your offerings.
Want to learn how to do it? In our worksheet, The Intent Phase, we provide a framework that will help you use digital video to uncover the consumers most likely to buy from you—and more efficiently guide them through to conversion. Download your copy today!