Understand your business goals and campaign objectives
Digital video campaigns shouldn’t rely solely on top-line metrics such as impressions, CTR, VCR, and viewability. These metrics, although important in determining whether or not an impression was served, do not articulate if a campaign drove the business outcomes that impact your bottom line.
Our Pre-Launch Prep Worksheet will help you look beyond superficial measurements and ensure you’re focusing on metrics that help you get the most out of your digital video campaigns.
Download the worksheet to start driving high-impact business outcomes today!