According to Edelman’s 2018 Trust Barometer, consumer trust in business and media are at an all-time low, and it’s no surprise. Recent headlines highlight a lack of transparency and violations of data privacy and advertiser trust by some of the biggest names in the industry.
Despite the seemingly chaotic landscape, consumers are spending more time online—and more discretionary dollars—than ever. So, how do brands ensure they’re engaging with consumers online while also protecting their most important asset—their brand equity?
Join ViralGains CEO Tod Loofbourrow and UM Worldwide’s Joshua Lowcock—the industry’s first Brand Safety Officer—on October 11th, as they explore:
- Methods for rebuilding trust between brands and consumers
- Strategies for leveraging digital video advertising without compromising brand integrity
- Insights into how the industry is collaborating to make the digital ecosystem a better place
Ready to protect your brand and earn consumer trust? Register today.
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