More than ever, misinformation is spreading through every crevice of the Internet—from respected news sources to social media. Not only does this have a corrosive effect on the public’s trust, but it puts advertisers and their brands at risk of being associated with unreliable (and undesirable) content.
But, the battle isn’t over yet. We have a chance to lead the Internet back to a more honest and trusted place.
In this new whitepaper, you’ll learn:
- How (and why) “fake news” rose to prominence
- Why the model of digital advertising that glorifies impressions and clicks is a feeder of the fake news onslaught
- How advertisers can evolve their digital strategies to both fight fake news, and generate stronger business results in the process
Ready to rid the Internet of fake news? Download the whitepaper today.