Case Study

B2B Software Brand

A data visualization software company sought to find and engage prospective users and decision makers through advertising. Given their advanced visualization features and easy-to-use interface, video was the ideal medium to convey the benefits of their software. They worked with ViralGains to: 

  • Capture the voice of their customer within their video ads
  • Scale their advertising audience with unique modeling technology
  • Activate those audiences based on consumer favorability

Learn how the brand used ViralGains surveys to measure brand lift and create Zero Party Audiences that outperformed third party audiences. Download the case study today.

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