Marketers know that relevance is a critical component to telling impactful brand stories that move audiences through the consumer journey. Artificial intelligence—when fueled by the right data—can help marketers create relevance and drive engagement at scale, amplifying their clients’ brand impact. So, are you leveraging all the right data and tech to make the most of your clients’ digital investments?
MAGNA Global and IPG Media Lab, in partnership with ViralGains are thrilled to present an upcoming lunch and learn, “AI & Consumer Sentiment: The Future of Digital Storytelling” where Kara Manatt, Magna Global’s SVP of Intelligence Solutions and Strategy, will give an exclusive look into The Sentiment Driven Consumer Journey, the latest report from the companies, which explores why obtaining and responding to consumer sentiment is crucial to optimizing the consumer ad journey, saving otherwise wasted video ad dollars and positively impacting brand affinity metrics.
Moreover, Kara will dive into the brand impact generated by intelligent video advertising and the important role that AI plays.
- Where: 444 N. Michigan Ave, Suite 2700, at Initiative, 27th Floor
You’ll also get a chance to hear from ViralGains CEO and AI expert, Tod Loofbourrow, who will explore:
- Why artificial intelligence is changing and improving the way we do digital video advertising
- What is the right—and wrong—data to fuel your machine learning and power your AI
Ready to start driving greater video impact?