It wasn’t too long ago that marketers perceived video advertising as simply an awareness tool. On a similar note, the marketing field was deemed only a branding play.
But times have changed.
Today’s Chief Marketing Officers are under constant pressure to make a tangible impact on revenue on top of building loveable brands. Just as more is expected from today’s head of marketing, the modern CMO asks more from video.
Luckily, technology advancements empower today’s marketers to target ads to viewers based on where they are in the buyer journey. This shift means marketers can more effectively influence business outcomes like brand sentiment, purchase intent, and sales through video advertising.
In addition to expanding how they use video to drive business goals, brands are also driving deeper engagement with consumers by investing in mobile video advertising.
It’s projected that people will watch 25 percent more mobile video in 2018 and that mobile video advertising will grow 49% — topping $18B in spend.
Check out our infographic here to see how mobile video advertising is exploding and learn what best practices you can use to engage mobile consumers throughout the buyer journey with mobile video advertising.
Want to learn even more about mobile video? Click here to download our new Ebook: Connecting With Mobile Audiences Using Video Advertising.