Case Study: How a Major Financial Services Company Measured The Impact of Online Video On Different Audiences

Online video has become a significantly influential medium. Almost half of consumers are more likely to investigate a product or service after having watched an online video about it.¹ Thus, it’s no surprise that many financial services companies are using video to connect with consumers in an effort to drive brand awareness, acquire new customers or instill brand loyalty.

One of the largest financial services companies prides itself on going beyond managing money to being a faithful and steady partner in helping people meet their life goals. Their agency sought to build a personal and emotional connection with consumers by creating a two-minute video ad based on a true story.

The company’s objective was to use video storytelling to emotionally connect with two key audience segments and immediately measure the impact of the video on each segment.  

The company found an ideal solution with ViralGains. Instead of forcing viewers to watch an ad, they leveraged ViralGains’ consumer-centric video distribution platform to reach their target audiences in choice-based environments.  Since their goal was to emotionally connect with their audience, they optimized the campaign for maximum engagement and measured the immediate impact of their ad with ViralGains’ in-unit Consumer Sentiment Study.  

Learn how ViralGains drove 183 thousand consumers to click to watch the two minute video and delivered a 7.81% click-through rate to the company’s landing page. Check out the case study here.

ViralGains Sentiment SurveyBy using ViralGains’ Consumer Sentiment Study, the financial services company measured and compared brand favorability and purchase intent among different audiences.

 

¹ Marketo, 2013

 

Want to learn more?

Request a Demo