Video Ad of The Week: DOVE® Chocolate Reminds Us to Enjoy Every Moment of Life with No Regrets

Life is Short. Savour the Moment. Carpe Diem.

Mars Chocolate North America captured this sentiment beautifully in their new ad for DOVE® Chocolate. The video, called “Each and Every Day”, encourages us to live life to its fullest by telling a story of one woman’s entire life over the course of one day, from when she was a child in the morning to silver-haired lady, in the evening.

What I like about the ad is the illustration of a carefree person who lives her life spontaneously as she dines with friends, navigates city streets on a skateboard and dances on a balustrade . She’s living each day like it’s the only one, with no regrets.

The ad doesn’t have any dialogue only Edith Piaf’s “Non, Je Ne Regrette Rien” (“No, I Do Not Regret Anything”) playing in the background. This story reminds us to savor the smallest moments in life, like enjoying a piece of DOVE® Chocolate.

Check out the video below:

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