Life is Short. Savour the Moment. Carpe Diem.
Mars Chocolate North America captured this sentiment beautifully in their new ad for DOVE® Chocolate. The video, called “Each and Every Day”, encourages us to live life to its fullest by telling a story of one woman’s entire life over the course of one day, from when she was a child in the morning to silver-haired lady, in the evening.
What I like about the ad is the illustration of a carefree person who lives her life spontaneously as she dines with friends, navigates city streets on a skateboard and dances on a balustrade . She’s living each day like it’s the only one, with no regrets.
The ad doesn’t have any dialogue only Edith Piaf’s “Non, Je Ne Regrette Rien” (“No, I Do Not Regret Anything”) playing in the background. This story reminds us to savor the smallest moments in life, like enjoying a piece of DOVE® Chocolate.
Check out the video below: