ViralGains Selected for Unilever’s Foundry 50 at Cannes Lions Innovation

We are thrilled to announce that ViralGains has been selected for Unilever’s Foundry 50 at Cannes Lions Innovation. The Foundry 50 is Unilever’s search for the world’s leading marketing technology startups and ViralGains was selected as a top innovator for the category Engaging Millennials.

It’s an honor to be recognized as a world leading innovator in this category. Choice matters, especially to millennials. Nearly 2 in 3 millennials have already installed ad blockers and many prefer to pay for content in order to avoid ads. Yet millennials are the group most likely to share videos that resonate with them. Instead of forcing views on millennials, ViralGains maximizes video engagement. Engaged consumers share videos, answer questions about brands, and take action. They build authentic emotional connections with brands and are most likely to become customers and advocates.

We’ve designed a video distribution platform that caters to this audience: we make it easy to share the video directly from the ad unit and we encourage interaction and conversation through custom end screens.

We are passionate about our technology and excited to be taking it to the world stage at Cannes in partnership with Unilever Foundry.

If you are attending Cannes, please stop by our demo at the Foundry 50 Innovation Hub at Lions Innovation on Tuesday, June 21st and Wednesday, June 22nd from 1:00pm to 4:30pm. We’d love to see you there!

If you are not attending Cannes and want to learn more about ViralGains contact us here.

*Source: Retale Study, January 2016

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