Gatorade’s new one minute video “Never Lose the Love” features Olympic athletes Serena Williams, Usain Bolt, Paul George, and April Ross training relentlessly with the encouragement of their enthusiastic younger selves. Gatorade’s message: “Inside every athlete there is a kid who fell in love with sports and never looked back.”
The ad reminded me of when I was a licensed tennis player growing up. Every day I woke up eager to play, with the same burning excitement that helped me power through whatever difficulties I was facing at the time. The kids remind us to hold on to our youthful passion and enthusiasm in order to succeed.
This video, done by TBWA\Chiat\Day L.A., is part of Gatorade’s larger Olympic marketing campaign “Never Lose the Love”. They are also giving back by hosting an online contest where you can cast your vote to help Gatorade select youth sports charities that will receive donations.
Check out the video below.
The campaign also includes “Fuel the Love Forward” spots featuring Bolt, Williams, and Ross telling their own stories.