Excellent Creative is Tailored to its Audience[s]

A global brand cannot reach a national or global audience and resonate with everyone in the same way. Instead, the very best creatives take into consideration the many variations in psychology, behavior, social profile, and sentiment that exist, even among their core audience.



With its video series, American Greetings tells five unique stories that embody different experiences and represent a cross section of human experiences in saying “thanks” to someone who changes a life. Their overwhelming success with the series shows us that great creative certainly matters, but that personalized content matters too – each video in the series connected to a different segment of people, and drew a wide swath of new customers to bond with the American Greetings brand as a friend aligned with their values.

Up Next: Excellent Creative Adds Practical Value

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